Background
The original Alton Towers hotel offering was previously integrated into the Theme Park website, but the Alton Towers marketing department and their colleagues from the Tussauds Group required two, stand-alone web sites to showcase Alton Towers’ combined hotel offering; the new Splash Landings and the original Alton Towers Hotel.
Brief
Key objectives for the websites were to bring printed material to life, while helping to re-position Alton Towers from a day-trip to a short break destination. Other requirements were to ensure that both sites reflected Alton Towers’ overall branding – Alton Towers’ under-lying ‘Magical Experience’ being a key proposition – while still communicating the themes for the individual hotels.
Solution
Both sites were developed in light of the magic that surrounds Alton Towers. Primarily, however, they are designed to act as a fulfillment tool for booking and/or enquiry for rooms. A clear process was therefore critical. Ripe felt that it was paramount that visitors to the site would find it easy to navigate and interact with Alton Towers. As the end goal is to fill rooms, a simple, online booking process was essential in achieving this.
Client Comment
“Ripe’s design work has been excellent. Both websites have been hugely successful during the first few weeks of being live – results have been way beyond expectation and customer feedback on the sites has been excellent.” Andrea Webster, Alton Towers.
Bahrain
7th Floor
Al Zamil Tower
Government Avenue
Manama
Kingdom of Bahrain
Cape Town
No 43 Northgate Business Park
Northgate Estate
Gold Street
Cape Town
Postal Address:
PostNet Suite 39
Private Bag X3
Bloubergstrand
7443
Cape Town
Republic of South Africa