Contact Us

LEEDS
ripe design (UK) Ltd
Clarence House
48 Black Bull Street
Leeds
LS10 1HW

tel: +44 (0) 113 204 2800
fax: +44 (0) 113 204 2801

e-mail: hello@ripe.co.uk

Registered in England & Wales. Company No. 2854317
Vat number: GB 834 8624 07

 

LONDON
Argentum
2 Queen Caroline Street
Hammersmith
London W6 9DX

tel: +44(0) 208 323 8005
fax: +44(0) 208 323 8055

e-mail: info@ripe.co.uk

 

CAPE TOWN
Ground Floor
Unit 2D
Black River Park North
Fir Street
Observatory
7925

tel: +27 (0) 21 447 5107
fax: +27 (0) 21 447 5108

e-mail: craig@ripe.co.za
web: www.ripe.co.za

Pearl Valley

Background Information

Situated in the heart of Cape Town's wine region lies the picturesque valley of Franschoek. It is here that Dubai World subsidiary Leisurecorp, along with Jack Nicklaus, have created one of the world's most spectacular golf resorts.

Brief

ripe were briefed to create the original branding and marketing collateral for Pearl Valley. The brief was simple. Create the most effective marketing campaign possible to deliver Pearl Valley to an international, world-class audience.

Solution

ripe designed the logo and printed materials but where we really made the difference was in the digital world. Where better to present a vision for a place than on screen in a highly accurate virtual resort environment? The DVD had a very detailed fly through of each golf hole, which we produced in partnership with Niklaus design. ripe also delivered this effective fly through experience on-line along with tours of the various properties for sale along the golf course.

Outcome

"Pearl Valley has fast become the best golf resort on the African continent. ripe gave us a great head start and through their understanding of our brand, have used their innovation and technological talents to keep us elevated on the global stage".

David Murray, Director of Golf