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LEEDS
ripe design (UK) Ltd
Clarence House
48 Black Bull Street
Leeds
LS10 1HW

tel: +44 (0) 113 204 2800
fax: +44 (0) 113 204 2801

e-mail: hello@ripe.co.uk

Registered in England & Wales. Company No. 2854317
Vat number: GB 834 8624 07

 

LONDON
Argentum
2 Queen Caroline Street
Hammersmith
London W6 9DX

tel: +44(0) 208 323 8005
fax: +44(0) 208 323 8055

e-mail: info@ripe.co.uk

 

CAPE TOWN
Ground Floor
Unit 2D
Black River Park North
Fir Street
Observatory
7925

tel: +27 (0) 21 447 5107
fax: +27 (0) 21 447 5108

e-mail: craig@ripe.co.za
web: www.ripe.co.za

SMA corporate video

Background Information

SMA is a market-leading baby food manufacturer that wanted an innovative and informative way of presenting critical information internally at events and conferences. The client and its packaging design agency recruited Ripe to help bring the launch of the new packaging and product to life.

Brief

Ripe was asked to create a video to outline the new SMA core packaging updates and create a video to introduce the new SMA Staydown product.

Solution

Ripe created two animated video sequences using 3D animation and motion graphics to convey the required messages. In the case of the Staydown video, Ripe created a 3D kitchen environment in which to introduce the new tin bouncing into the spotlight beyond other, conventional product.

Result

The videos were extremely successful and well received by SMA. The sequences were the showcase presentations for the sales launch and helped to convey the core messages to all staff concerned and generate excitement about the product.