Kerzner International, famous for The Palm, Dubai, Paradise Island in The Bahamas, the stunning One&Only resorts and for its core value of blowing away the customer, takes the Ripe approach.
Ripe have been tasked with the job of branding Mazagan Resort, a destination that truly redefines luxury living in Morocco. The work that Ripe is carrying out with Kerzner International includes the brand identity evolution, the resort website with associated online sales, CRM and CMS, together with brochures and advertising. As part of a fully integrated approach, Ripe have also produced the sales and marketing interior design and CGIs.
Mazagan Resort, which is situated 90km from Casablanca, will be an oasis of spectacular residential homes, a 5-star hotel, a casino and nightclub, together with an 18 hole Gary Player championship golf course; all situated amongst spacious landscaped gardens and numerous private beaches.
Kerzner International is world famous for creating the spectacular and Ripe's latest project is no exception. With extreme attention to detail, Kerzner has crafted a fully integrated world-class luxury destination amongst gently undulating dunes, serene lagoons, idyllic gardens and beautiful Mediterranean style beaches.
Ripe's CEO, Alex Murray commented, "This place has been immaculately conceived. There is no doubt it will be an amazing playground for both residents and tourists. It is a pleasure to be so heavily involved in such an exciting project with Kerzner International - the world's greatest exponent of creating brilliant resort destinations."